Product packaging is an industry. It plays an important role in the overall appeal of products and the perception of consumers on them. But, the designs involved in product packaging require more than a good eye so read on to understand what could possibly make or break a packaging design:
Clarity of Product Information
When you go to a supermarket, browse through a number of products on shelves. Check each and determine what those products are for and their brand. As a consumer, you will usually spend just a few seconds checking out products on the shelf. Some products can have a list of their benefits without a clear citation of their brand. Other products might be appealing on the outside but don’t say anything about what is inside.
You have probably noticed products being depicted in their designs in a way that is too unrealistic. By depicting products better than they actually are, their packaging becomes misleading and disappointing to you. As a result, brands can have a bad image and fail to get the sales they expected.
Consumers actually have nothing against affordable, simple products as long as they know what they are getting. This makes it important for those who design product boxes to present the product in the best possible way while treating customers right.
Great packaging designs showcase character and authenticity. Understandably, products in the market compete to grab the attention of customers. Brands can set themselves apart by being authentic. Authenticity is a matter of exploration and creativity. Thus, it might be time to go beyond the generic looking packaging designs and opt for design styles that have strong visual standards. The idea is being bold and different as well as getting dependable inspirations.
Impacts while on Shelves
As you enter stores, you don’t really see a certain product alone as it is usually arranged in rows and columns along with other products. It is not until you a specific pattern gets your attention that you decide to get closer and take a look. In the retail industry, shelf impact should be tested and explored in packaging designs. This can be done by imitating how designs are being placed on an actual shelf and surrounding them with other products. In some cases, the best looking designs will easily blend in and become invisible to you and other consumers while more simple designs will just pop.